Custom Solutions
Your business doesn’t fit the template. Neither should the software.
Bespoke apps and AI-powered tools for the problems nothing on the market solves. Accounting workflows, booking systems, internal dashboards, competitor intelligence.
What this covers.
- Internal tools: dashboards, admin panels, customer portals built around how your team actually works.
- AI-powered products like analysis engines, content systems and research tools. I’ve built AdScope for ad creative intelligence and a Website Intelligence Agent for full competitor audits.
- Bespoke apps: booking systems, accounting tools, ops software when nothing on the market fits.
- Data pipelines: custom ETL, reporting infrastructure, integrations with industry-specific systems.
- Handover matters. Every build comes with documentation and, where it helps, a short training session so your team owns it.
When this makes sense.
You’ve bought a SaaS tool that covers 60% of what you need and you’re working around the other 40%.
You’ve got a repeatable process in your business that could be a product, inside the company or spun out.
You have an idea for an AI tool for your industry but no one to build it.
Recent work
What this has built.
AdScope
Python + AI ad intelligence tool
Analyses ad creative and generates strategy recommendations. Built from first principles, still in active development.
Website Intelligence Agent
11-stage competitor audit pipeline
Produces full competitor audits and rebuild blueprints as PDFs. Used internally for client scoping and available as a standalone service.
How we’d start.
Discovery call
What’s the problem, what have you tried, and what would “done” look like.
Scoping doc
A written spec covering what gets built in v1, what comes in v2, and what it costs. Fixed-scope quote before any code is written.
Build
Weekly demos, working software at the end of every sprint, handover when you say it’s ready rather than when the gantt chart says so.
FAQ
Things people ask.
If you’re spending hours a week working around a SaaS tool’s limitations, custom usually pays back faster than people expect. If you’re mostly happy and just need a couple of integrations, we’re probably looking at Workflow Automation instead. The discovery call sorts this out honestly; I’ll say when custom isn’t the answer.
You do. All code is yours, hosted on infrastructure you control. No SaaS-style lease of your own business logic, no lock-in clause buried in a contract.
Your choice. Every build ends with a handover: documentation, credentials and a walkthrough. From there, either a low-commitment retainer for ongoing development, ad-hoc tickets when you need them, or you bring maintenance in-house. The code is structured so any of those work.
Yes. For bigger custom projects I’ll spend a day or two on-site during the discovery phase. Glasgow, Edinburgh and across the central belt by default, further afield when the scope warrants it. There’s always something important that only surfaces when you’re in the room together.
Ready to build marketing that compounds?
Book a free 30-minute call. No obligation, no pitch deck.