Workflow Automation
Give boring tasks to machines. Keep the interesting work for humans.
Custom automations that connect the tools you already use, and quietly handle the repetitive work that shouldn’t need a human.
What this covers.
- Tool integrations. Your CRM, email platform, analytics and ops tools connected so data flows without copy-paste.
- Reporting automations: weekly dashboards, end-of-month summaries, board-ready reports that generate themselves.
- Content pipelines: AI-assisted drafting, approval workflows, publishing automation for blog, social and email.
- Lead routing: forms to CRM to notifications to follow-up sequences, without anyone manually triaging.
- Internal alerts so the system tells you when something breaks, instead of you hearing it from a customer.
When this makes sense.
You or your team are spending hours each week on tasks a computer could do in seconds.
Your data lives in too many places and nothing talks to each other.
You know AI and automation could help somewhere, but you don’t know where to start.
Recent work
What this has built.
Content automation pipelines
Multi-persona AI workflow at scale
Built for a travel content site. AI drafting, editorial review and scheduled WordPress publishing. Runs overnight, lands with one click in the morning.
How we’d start.
Audit call
30 minutes walking through where time goes every week and where data gets stuck between tools.
Plan
A prioritised list of automation opportunities, ranked by time saved vs implementation cost. Start with the quick wins.
Build
One automation at a time, tested live, handed over with documentation so your team can run it without me.
FAQ
Things people ask.
Make.com and Zapier for fast connector work, n8n when self-hosting matters, custom Python or Node scripts when the off-the-shelf stuff hits its limits. AI pieces use the Claude or OpenAI APIs depending on the task.
That’s the audit call. I’ll walk through where your week goes and rank opportunities by hours saved vs cost to build. Quick wins come first, usually something that takes back 2 to 4 hours a week before we even look at the bigger picture.
Every build ships with monitoring, so errors hit my inbox and yours. For the first 30 days I fix anything that breaks inside the original scope at no cost. After that, either a low-commitment maintenance plan or ad-hoc tickets; your call.
For teams in Scotland, yes. An in-person mapping session across the central belt usually surfaces pain points that never come up on Zoom. “Oh, and every Friday we all export this spreadsheet…” Those are the juiciest automation targets. Remote audits work fine too; in-person just front-loads the discovery.
Ready to build marketing that compounds?
Book a free 30-minute call. No obligation, no pitch deck.